Gymfinity Gymnastics
Transforming Business into a Digital Success Story
It all began in 2010 in a dusty sports hall with two red mats and 2 children! With a mission to offer fun gymnastics to all ages and abilities we quickly grew to a membership of over 500 with a long waiting list. To date they have over 20 qualified coaches and a wide programme offering gymnastics to boys and girls all ages and abilities.
They have competitive squads in Women’s Artistic 4 piece gymnastics and Acrobatic gymnastics with much success in the region. In 2017 they were awarded the prestigious ‘ Sports Club Of The Year’ by Cheshire Council.
Project Brief
They started the institute with the aim of providing high quality coaching to their students. With a mission to offer fun gymnastics to all ages and abilities. They came to us wanting to capture the spirit of their brand in a digital format in addition to showcasing their Qualified and experienced.
There goal was to build a comprehensive online identity that complemented their work and industry excellence. This process culminated in the design and launch of a unique website also with there social media marketing and seo.
Challenge
The main obstacle was Gymfinity Gymnastics was inexperience with the digital world. The project required a strategy that could show their work and the distinctiveness of their service in a way that was both engaging and faithful to their brand identity because they had no digital footprint and a rich history to translate into a digital format.
Process
Our partnership started with a discovery call that gave us a thorough understanding of Gymfinity Gymnastics mission and future goals. After that, our team started working on developing a brand identity that connected with the company’s history and future goals. This required creating a unique logo, deciding on a color scheme that echoed the brand’s upscale vibe, and selecting fonts that matched their style. After establishing the brand identity, we concentrated on the website design, making sure it was not only aesthetically pleasing but also easy to use and intuitive for their bespoke coaching. Throughout this phase, regular meetings with Gymfinity Gymnastics were essential because their feedback dictated how services were distributed throughout the website and made sure the layout reflected their vision.
Outcome
The introduction of Gymfinity Gymnastics’ new website was a significant turning point in their digital existence. Not only does it beautifully showcase their products and services. Gymfinity Gymnastics was quite pleased with our work and grateful that we were able to realize their online vision. A digital presence is the end product, and a few minor adjustments were made after the website went live to make sure it satisfied all of their needs and goals.