Wiser Energy
Transforming Business into a Digital Success Story
Wiser Energy started with a mission to make energy-saving solutions accessible and affordable for homeowners across the UK. Recognizing the growing demand for eco-friendly living and the government's push for energy-efficient homes, they aimed to bridge the gap by offering a range of services, including boiler upgrades, insulation, and solar panel installations.
Project Brief
Wiser Energy came to us with a pressing challenge: they had no online presence and were struggling to generate sales for their energy-saving services. They needed a comprehensive digital solution to attract and engage clients effectively.
Challenge
- No Existing Website:
Wiser Energy lacked a website, making it difficult for potential clients to find information about their services or apply for government grants. - Limited Visibility:
Without an online platform or social media presence, they couldn’t reach the growing market of clients interested in energy-saving solutions. - Low Sales:
The absence of an online presence resulted in low sales and minimal client engagement.
Process
To address these issues, we took a two-fold approach:
- Website Creation from Scratch:
We designed and developed a brand-new website tailored to Wiser Energy’s needs. The site provided detailed information on their services, including boiler upgrades, insulation, and solar panel installations. We also streamlined the application process for government grants, making it easy for users to get started. - Social Media Marketing:
Alongside the website, we launched targeted social media marketing campaigns to attract traffic and generate leads. By showcasing the benefits of Wiser Energy’s services and government grants, we expanded their reach to a wider audience.
Outcome
- Boosted Online Presence: The new website and social media campaigns significantly increased Wiser Energy’s visibility, attracting potential clients who were previously unaware of their services.
- Increased Sales: With an accessible, informative website and strategic marketing, Wiser Energy saw a substantial increase in inquiries and service sign-ups.
- Enhanced Brand Credibility: The professional online presence positioned Wiser Energy as a trusted provider of energy solutions, solidifying their reputation in the market.
- By building Wiser Energy’s website from the ground up and implementing targeted social media marketing, we provided them with a powerful online platform that drove sales and improved client engagement. This project showcases the effectiveness of creating a digital strategy to promote essential services and leverage government funding programs.