AH Interiors
Transforming a Family Business into a Digital Success Story
AH Interiors, one of our clients, is well-known in the bespoke furniture market for their excellent designs, which include high-end kitchens, wardrobes, staircases, and distinctive joinery. This family-run business, which has a long history, elevates any room by fusing cutting-edge design with traditional workmanship.
Project Brief
The renowned family-run company AH Interiors, which is well-known for its custom furniture, found that building a web presence was both crucial and unfamiliar. They came to us wanting to capture the spirit of their brand in a digital format in addition to showcasing their high-end kitchens, closets, staircases, and custom joinery online. Starting from the ground up with brand identity creation, which includes logo design, color palette selection, and font selections, our goal was to build a comprehensive online identity that complemented their craftsmanship and industry excellence. This process culminated in the design and launch of a unique website.
Challenge
The main obstacle was AH Interiors’ early inexperience with the digital world and how to properly showcase their fine, custom-made furniture online. The project required a strategy that could capture the essence of their craftsmanship and the distinctiveness of their products in a way that was both engaging and faithful to their brand identity because they had no digital footprint and a rich history to translate into a digital format.
Process
Our partnership started with a discovery call that gave us a thorough understanding of AH Interiors’ mission and future goals. After that, our team started working on developing a brand identity that connected with the company’s history and future goals. This required creating a unique logo, deciding on a color scheme that echoed the brand’s upscale vibe, and selecting fonts that matched their style. After establishing the brand identity, we concentrated on the website design, making sure it was not only aesthetically pleasing but also easy to use and intuitive for their bespoke products. Throughout this phase, regular meetings with AH Interiors were essential because their feedback dictated how services were distributed throughout the website and made sure the layout reflected their vision.
Outcome
A major turning point in AH Interiors’ digital career was the launch of their new website. In addition to being a stunning representation of their handcrafted furniture, the finished product simplified the user interface and allowed clients to more easily peruse their products. AH Interiors was really happy with our work and appreciated that we could make their vision a reality on the internet. After the website was launched, a few small changes were done to make sure it met all of their requirements and expectations, and the end result is a digital presence that AH Interiors is happy to present to the world.