PD Designs
Transforming a Family Business into a Digital Success Story
Established since 1994, PD Designs has been synonymous with unparalleled experience and personalized service in the realm of kitchen and bedroom solutions. As your local family kitchen and bedroom specialists, we pride ourselves on a legacy of trust and dedication to our community.
PD Designs
Transforming a Family Business into a Digital Success Story
Established since 1994, PD Designs has been synonymous with unparalleled experience and personalized service in the realm of kitchen and bedroom solutions. As your local family kitchen and bedroom specialists, we pride ourselves on a legacy of trust and dedication to our community.
Project Brief
For PD Designs, a venerable family-run business known for its bespoke furniture, establishing a digital presence was pivotal yet uncharted territory. They approached us with the desire to not only showcase their premium kitchens, wardrobes, staircases, and custom joinery online but also to encapsulate the essence of their brand in a digital format. Our objective was to create a comprehensive online identity that mirrored their craftsmanship and industry excellence, starting from the ground up with brand identity development, including logo design, color palette selection, and font choices, leading to the design and launch of a bespoke website.
Challenge
The primary challenge was PD Designs initial uncertainty about navigating the digital landscape and how to effectively represent their high-quality, custom-made furniture online. With no digital footprint and a rich history to translate into a digital format, the project demanded a strategy that could encapsulate the essence of their craftsmanship and the uniqueness of their products in a way that was both engaging and true to their brand identity.
Process
Our collaboration began with a discovery call, allowing us to delve deep into what PD Designs represents and its vision for the future. Following this, our team embarked on creating a brand identity that resonated with both the legacy and the forward-looking aspirations of the business. This involved designing a distinctive logo, selecting a color palette that reflected the brand’s premium feel, and choosing fonts that complemented their aesthetic. With the brand identity established, we focused on website design, ensuring that it not only showcased their bespoke products beautifully but was also user-friendly and intuitive. Regular meetings with Jorge Laurence were crucial throughout this phase, as their input guided the distribution of services across the website and ensured the layout matched their vision.
Outcome
The launch of PD Designs new website marked a significant milestone in their digital journey. The final product not only beautifully represented their bespoke furniture but also streamlined the user experience, making it easier for customers to explore their offerings. Jorge Laurence was extremely satisfied with our services, appreciating our ability to bring their vision to life online. Post-launch, minor adjustments were made to ensure the website perfectly aligned with their expectations and business needs, resulting in a digital presence that Jorge Laurence is proud to showcase to the world.